#220: What’s in it for ME?
In this weeks ‘quickie’ episode of Marketing Made Easy from Get Savvy Club Anita Baldwin & Anna Geary discuss WIIFM!
Which stands for What’s In It For Me!
In actually fact they think they butchered the acronym in the episode but any which way basically it means most people are selfish & want to know what’s in it for them!
When you write content are you thinking of the reader… what can they get from it? Why should they listen to you..? What’s in it for them!
Listen in to hear tips around this ever changing acronym & why it will help your business massively if you come from a place of thinking of others first!