Working out your Ideal Client

Why do I need an ‘ideal’ client – I want to sell to EVERYONE……

We all want to sell to as big an audience as possible, so it feels counter intuitive to narrow this down. Think like a consumer though – we don’t want to buy bland, generic items that will suit anyone. We want to buy the things that suit US and we are more attracted to companies that appear to sell that.

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Working out your Ideal Client

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